VW.com

VP Digital Design

VP Digital Design

VWcom_Work_3x

A simpler way to car shop

Overwhelming with corporate jargon and technical lists, VW's site was fast becoming a riddle to understand and a maze to navigate.

We began the overhaul of VW.com by restarting with human insights, needs, and desires—to create a simpler, more approachable, and useful experience for car shoppers.

Matchmaker

Focus on simplification led to the core feature: Find a Match, where people can quickly pare down choice through the things they want: by size, color, feature, or price.

Coupled directly to live inventory, the site helps car buyers understand VW’s lineup, pick the perfect car, and find it within their neighborhood in one go.

To coincide with the site's debut, we developed a friendly design language featuring touch-first UI, bold typography, inviting colorways, form-highlighting product imagery, and simplified labels.

VWcom_Nav
VWcom_Nav_Bottom
VWcom_Nav_Page
VW.COM
VW.COM
VWcom_Golf
VWcom_GTI
VWcom_Jetta
VWcom_Tiguan
VWcom_Beetle
MODEL BUCKET PAGE
MODEL PAGE
FIND A MATCH
VWcom_Inventory_Crop
INVENTORY
VWcom_VPP_Beetle_New
VWcom_VPP_Jetta_New
VWcom_VPP_Golf_New
VEHICLE PROFILE PAGE
PROFILE PAGE

Vision

Vision

From principles to product, these are the ideas, concepts, and experiments that led to the redesign of VW.com.

Bulli
SIMPLE SIZE
COLORIZE
Detour_New
DETOUR
DETOUR
DETOUR
DETOUR
DETOUR
Glovebox_New
GLOVEBOX
DesignLanguage
PRINCIPLES

First Gen

I've redesigned VW.com twice, with the first one happening two platform generations earlier. A search-driven widget centered users for immediate navigation and content discovery.

I've redesigned VW.com twice, with the first one happening two platform generations earlier. A search-driven widget centered users for immediate navigation and content discovery.

I've redesigned VW.com twice, with the first one happening two platform generations earlier. A search-driven widget centered users for immediate navigation and content discovery.

I've redesigned VW.com twice, with the first one happening two platform generations earlier. A search-driven widget centered users for immediate navigation and content discovery.

VW_Logo