Nike OS

Design Lead

Unifying the world of sport

Nike used to operate a number of sites that were completely independent of one another—different sports categories, in different countries, with different teams creating and maintaining them.

Unmanageable for the brand and increasingly confusing to consumers, we created the Nike OS platform to bring all of Nike's digital areas together under a single, unified, canvas.

The platform utilized a shared framework, anchored navigation system and a suite of features for managing content—including the ability to shop Nike Store directly.

With its launch, Nike OS provided a seamless browsing and shopping experience while enabling markets around the world to create quickly and autonomously.