Pizza Hut

A new identity for flavor

Pizza Hut created a brand new menu featuring original flavor combinations with premium ingredients. We helped them relaunch with a brand new identity.

Paying homage to the art of pizza-making, we introduced a logo that celebrates the start of every pie—a single, continuous, swirl of marinara.

We set backgrounds back to black with cast-iron, a material known for cooking rich flavors as well as a nod to the pizza pans of their past—allowing the ingredients and pizzas to highlight their own, unique, flavors.

Brand and style guide, online menu, product photography, video mnemonic, and t-shirts rounded out the launch.

With a run of executive, board, and franchisee approvals, the rebrand landed the business for Deutsch LA—and created a new look for a market leader.